A relatively recent addition to the collector car fraternity, these hobbyists and competitors have found a home at the Motorama Custom Car & Motorsports Expo. For the fourth consecutive year, Spring Fever: Modified Cars & Culture will showcase the best of the Tuner and Import lifestyle in Hall 4 of Toronto’s International Centre. The show takes place March 8, 9 & 10.
“The goal of Spring Fever is to allow show visitors the opportunity to immerse themselves in the best that our community has to offer,” stated SF4 Director Kristine Hill. “We don’t just have cars on display here, we have live music, a great range of Tuner and Modified associated vendors and something that was really popular last year, a tattoo artist.”
Another attraction this year will be a demonstration of ‘vehicle wrapping;’ the modern alternative to a custom paint job.
SF4 will again feature more than 80 vehicles in the 30,000 square foot Hall 4. With the ever-increasing popularity of the show, spots are filling rapidly, and Hill must be choosey when accepting applications.
“We try to maintain a 70:30 ratio of first-time shown vehicles to returning cars. We want to showcase as many different and new cars as we can to our show visitors,” continued Hill. “That means we have to pick and chose very carefully. That can mean some hurt feelings when we are forced to deny entry to an applicant, but we want to showcase the very best of the best.”
Spring Fever will once again be presenting a host of ‘best of...’ awards, rewarding quality workmanship, overall presentation and the uniqueness of each vehicle, with special consideration given to fit, function, flow and sense of balance.
“All of our exhibitors get along like family. But for some of the heavy-hitters, such as past champions, things can get a little edgy. When there’s money on the line, there’s definitely a rise in intensity,” revealed Hill. “It’s a friendly rivalry, but with the Best of Show car owner going home with $1,000 and the runner-up receiving $500, there is more than just bragging rights on the line.”
Noting the difference between Tuner cars, which are performance-oriented vehicles, and the Modifieds that combine both ‘show and go,’ Hill offers that Motorama show visitors will be treated to a wide assortment of incredible vehicles.
“We will have everything on the floor from traditional Japanese Tuners, to luxury cars, Modified trucks and some really rare custom builds. Everything from sleek and cool to loud and outrageous.”