In addition to the established automotive and racing content on display at the massive venue located across from Toronto’s Pearson Airport, this year’s Motorama show will feature an all-new room called “Motorama Mayhem... in the Backroom.”
Celebrating the ‘rockabilly’ lifestyle and traditional hot rods and custom cars, the 30,000 square foot Hall 3 will be active all weekend long. Presented by Zehr Insurance Brokers Ltd., Mayhem will also showcase pinstripers, a pinup pageant, barbers, tattoo artists and the sounds of DJ Swankenstein. And on Saturday, March 9, several rockabilly bands will take to the Mayhem Stage to put on a show.
Mayhem is being spearheaded by Brandon Roberts, who is a member of the Lead Kings car club and one of the individuals behind the popular Jalopy Jam Up, which takes place at the Rockton (ON) Fairgrounds each August.
“We’re two months out from putting on our fifth Motorama show and this is going to be the best one yet,” said co-promoter David Weber. “Gary Challice and Bob Sumak are assembling an incredible assortment of vehicles for Hall 1, most of which are being debuted at Motorama. And at last count, there will be 15 different car clubs represented throughout the show, in addition to the hundreds of individuals who are entering their own vehicles. We’ll also have a huge Mustang tribute and several amazing cars from SEMA that have never been seen in Canada before.”
As always, Canadian motorsports will be a major component of Motorama, with most of the top tracks, series and sanctioning bodies represented with booths and racing vehicles. The popular Short Track & Drag Racing Night of Champions, presented by Stoneridge Specialty Insurance, will take place live on the Rust-Oleum Stage on Saturday, March 9. This incredibly unique ceremony honours over 100 of Canada’s championship-winning oval and straight-line racers in one place, at one time.
And throughout the weekend, racers, promoters and officials representing the full spectrum of Canadian racing are prominently included in the on-stage discussions and presentations.
Returning for a fourth year is the Spring Fever: Modified Cars & Culture room (Hall 4). Managed by Kristine Hill, SF4 is dedicated to modified cars and the culture that surrounds them. Featuring top winning show cars from Ontario and beyond, this event offers cash prizes and numerous class and specialty awards. Spring Fever also debuts many fresh builds, as competitors show off what they’ve been working on all winter.
Throughout the show, attendees will find an interesting assortment of parts and equipment vendors, as well as souvenir, art and collectible sellers. Several automotive and racing celebrities will also be on hand to meet showgoers, sign autographs, pose for pictures and participate in on-stage discussions and awards presentations.
“We have two months until showtime and we’re excited about the way it’s shaping up,” said co-promoter Greg MacPherson. “Heading into our fifth time producing Motorama, our exhibitors and sponsors know that the show is growing and getting better every year. The floorplan filled up quickly prior to the renewal deadline and we’ve secured several new exhibitors. We still have some space available, but the prime locations are pretty full.”