"We're thrilled to be celebrating such a milestone," said Paul McLean, general manager of Riverside International Speedway. "We wanted the logo and other images marking the anniversary to be representative of our history and we're really happy with the results."
The Riverside logo has been stylized with a classic look from the late 60s, a "50" has been added along with the years of operation "1969 / 2019", and a flagman of the era included for effect. The slogan "Engine Roaring, Tire Screaming Excitement at its Best" was taken directly from a newspaper advertisement for the grand opening of the facility on May 18, 1969.
The t-shirt sees the 50th logo laid over images meaningful to the history of Riverside. The original tower and a full grandstand are from a 1977 photo during the inaugural Riverside 250 (now IWK250) - and a 1969 photo during the inaugural Riverside 100 shows late model race cars coming out of turn four.
The cap features distinctive elements of the new logo stitched on the front and "Antigonish, NS" stitched on the back.
New Online Store
In conjunction with the debut of these exciting new 50th-anniversary products, Riverside International Speedway is launching an online merchandise store where fans can order RIS swag all year long. To mark the debut of the new store, and as a kickoff for the 50th-anniversary celebration, fans who use promo code RIS50 through December 9 will enjoy a 10% discount on their purchase. And, for that favourite race fan on Christmas gift lists, Riverside is offering a limited time bundle which includes a 50th-anniversary cap and t-shirt plus two (2) weekend pass tickets to the 2019 IWK 250 presented by Steve Lewis (July 20). To place your order please visit www.RiversideSpeedway.ca.
Celebrations for the 50th anniversary at Riverside will be year-long and highlighted July 20 at the IWK 250 presented by Steve Lewis. More details for the 2019 season at Riverside International Speedway will be announced as available, including dates for the remaining three events expected to round out the schedule.
Riverside Speedway opened in 1969 under the helm of Antigonish businessman John Chisholm. It was sold in 1989 and bought back by Mr. Chisholm late in 2005, rebuilt in 2006 and rebranded Riverside International Speedway. For 50 years, the popular 1/3-mile high-banked asphalt oval has provided generations of race fans with some of the best stock car racing entertainment in North America.
Fans can keep up with Riverside news all year long by visiting www.RiversideSpeedway.ca, subscribing to the email newsletter, and by following social media accounts on Facebook (riversidespeedwayns) and Twitter (Riverside_NS).
About Riverside International Speedway:
For 50 years, Riverside International Speedway has been recognized as a premiere stock racing facility in Canada. The 1/3-mile high-banked asphalt oval roars to action several times a year for special events. It is the home of the IWK 250 – widely known as the best stock-car race in Canada, and of the Bumper to Bumper 300 - eastern Canada’s only NASCAR event. Located in James River, between New Glasgow and Antigonish, the facility is easily accessible at exit 30 on Trans Canada Highway 104. For more information please visit www.riversidespeedway.ca or call 902-863-2410.