Mothers To Promote And Distribute New Mtech Car-Care Line At Motorama

Mothers To Promote And Distribute New Mtech Car-Care Line At Motorama

Written by  Motorama Show on Tuesday, 07 March 2017 15:25

TORONTO, ON // MARCH 7, 2017 • Showgoers and car owners at the Motorama Custom Car & Motorsports Expo Presented by Mothers will be among the first anywhere to see – and get their hands on – a brand new product line of car care products.

The new five-item line, dubbed Mtech, is the result of a collaboration between Mothers and retail giant Canadian Tire. According to Mothers’ Cliff Waller, the Mtech concept and products have been in development for a few years, in concert with the company’s buyer at Canadian Tire.

“It’s a line of products exclusively available at Canadian Tire stores,” said Waller. “Mtech consists of: Synthetic Wax, Wash and Wax, Instant Detailer, Interior Detailer and All-In-One Leather Care. They’re going to be sold individually, but when used as a package, they’ll be ideal for taking care of your whole vehicle, inside and out.”

In addition to showcasing the Mtech line and Mothers’ other products in its booth at Motorama, Mothers will continue its tradition of directly rewarding car owners participating at show.

“At Motorama, we’re going to give away a total of 60 Mothers Prize Buckets to the winning car owners,” continued Waller. “And we’re going to include one bottle of each of the five new Mtech products in every one!”

In addition to rewarding the winners, every car owner with a vehicle in competition at Motorama will receive a free bottle of Mtech Instant Detailer, just for being part of the show.

And it doesn’t end there. On top of Mothers’ status as the Presenting Sponsor of Motorama and all of the prizing they do that directly benefits the car owners, Waller noted that Mothers will also be introducing something new for this year’s Motorama show, that emulates what they do at the big SEMA show, in Las Vegas.

At Motorama, Mothers will be presenting 10 of its popular Mothers Shine Awards to vehicles chosen by Waller. Finally, Waller will also present – as he has the past two years at Motorama – the coveted Mothers’ Pick Bag. For all of the shows Mothers participates in across North America, only 20 of these prizes are awarded each year, so the lucky winner at Motorama will be leaving with something very special.

The Mothers’ Pick Bags are custom designed in limited numbers and come complete with a full Mothers Detail Kit. According to Waller, the one that will be awarded at Motorama will be the first given out anywhere in 2017.

“We’re very excited about the Motorama Custom Car & Motorsports Expo Presented by Mothers and introducing the new Mtech line that we’ve launched with our partners at Canadian Tire. Car owners and the people who love beautiful cars are ‘our people’ ... this is the crowd we cater to. It’s going to be a great weekend,” concluded Waller.

Speaking on behalf of Motorama, show co-promoter Greg MacPherson said, “It’s a pleasure to work with Mothers and Cliff Waller, as the presenting sponsor of the show. They are incredible supporters of Motorama and the car owners. We’re honoured that Mothers and Canadian Tire are making our show part of their efforts to let everyone know about their new Mtech line.”

Motorama runs March 10, 11 & 12 at The International Centre, across from Toronto’s Pearson International Airport. For more info, visit www.MotoramaShow.com.

ABOUT MOTHERS CAR CARE PRODUCTS: Started over 50 years ago in Southern California, Mothers has grown from humble beginnings into the premiere developer and supplier of automotive car care products in the world. Catering to the high-end, custom and exotic car enthusiast, Mothers has a product line of 70 unique cleaners, polishes and waxes available to the demanding car owner, as well as to the professional detailer. Visitors to their website, www.mothers.com can view their full product line, see How-To suggestions and videos, find a local retailer and make purchases from their eStore. Mothers Car Care Products can be found at many Canadian retailers from coast-to-coast.

ABOUT THE MOTORAMA CUSTOM CAR & MOTORSPORTS EXPO: The third annual Motorama Custom Car & Motorsports Expo Presented by Mothers takes place March 10, 11 & 12, 2017 at The International Centre, across from Toronto’s Pearson International Airport. The show features more than 300,000 square feet of custom cars, hot rods, racing vehicles of all kinds, tuners, displays and exhibitors. Motorama is Canada’s biggest late-winter celebration of automobiles and motorsports. For information about the show, including tickets, sponsorship and exhibitor opportunities, and more, call (416) 962-7223, email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit www.MotoramaShow.com.

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