The contract extension marks the 24th consecutive season Subaru Canada Inc. and the Raceline Radio Network have partnered together to cover motorsport across Canada and around the world, while the partnership will continue to voice the Subaru message to consumers and fans from coast-to-coast with targeted campaigns for Subaru’s high performance brands, The WRX, WRX STI and BRZ.
“For the last 24 years Raceline Radio has been the source for anything performance, rally and race related,” stated Joe Felstein, Director of Marketing, Subaru Canada Inc. “What a better audience to reach than The Raceline Radio Network for our Subaru products, The WRX, The STI, The BRZ, all our performance lines are a perfect match with Raceline, so we’re thrilled to be part of this!”
Raceline Radio Network’s co-founder, anchor and producer Erik Tomas is thrilled to have Subaru continue as the Presenting Sponsor of The Raceline Radio Network.”
"It’s an incredible story! Subaru has been with us every step of the way on this Raceline adventure. An advertising and marketing partnership that’s flourished this long in this sport is extremely rare. The relationship is so solid, we're more like family than business partners. Subaru’s world-wide success in rallying with headline drivers, scoring 11 Manufacturer’s Championships in The Canadian Rally Championship alone tells you their WRX and WRX STI brands are consistent winners. Raceline, making sure rallying gets front-line radio coverage, takes the Subaru success story to car-buyers across Canada and the results have steadily increased over the 24 years to record sales. It’s the beauty of high performance all-wheel drive! A huge thank you to Marketing Director Joe Felstein, VP of Product Planning and Marketing Ted Lalka, and everyone at Subaru for their continued faith in The Raceline Radio Network and the sport to help them sell high-demand automobiles in record numbers!”
The Raceline Radio Network, Presented by Subaru, currently comprises 16 major and medium market broadcast affiliates from Halifax to Vancouver, scheduling 22 airings of the program weekly, year-round.
Raceline Radio is broadcast from the studios of AM 900 CHML Hamilton Ontario, and linked to Sportsnet 590 The FAN Toronto Ontario. It is also available via podcast and Social Media.
http://www.sportsnet.ca/590/raceline-radio https://www.facebook.com/racelineradionetwork/ @ETRaceline
The Raceline Radio Network is distributed and marketed by Rogers Communications.