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Ernie Saxton: Securing sponsors in a tough market

LANGHORNE, PA – Finding sponsors that are willing to pay for what a race team or promotion has to offer is getting tougher and tougher in all forms of motorsports. The latest edition of Ernie Saxton’s Motorsports Sponsorship Marketing News is jam packed with information that can be a huge help to sponsorship seekers. Kristin Swartzlander shares her ideas for increasing the value of your offerings so that you can receive the equivalent value in return.

%AM, %10 %643 %2017 %10:%Aug Published in Industry News & Products


BFGoodrich Canada and CASC team up to champion grassroots racing In Ontario

TORONTO, ON – BFGoodrich® Canada and The Canadian Automobile Sport Clubs-Ontario Region (CASC-OR) have teamed up to launch the biggest tire contingency program for GT racing in Ontario. The CASC-OR is the province's governing body for road racing. The three year agreement positions BFGoodrich as the title sponsor of the CASC-OR's premier GT Challenge division for the season. The contingency program supports both GT Challenge and RaceOntario GT Sprints presented by CSC Racing Products competitors.

%PM, %12 %871 %2013 %14:%Feb Published in Breaking News