In addition to a full marketing presence within each nationally broadcast Raceline Radio program, Continental Tire will once again present an in-show feature as headline sponsorship of Raceline’s weekly SportsCar racing report, recognizing Continental’s history of involvement in motorsport.
"We are very excited as we renew our partnership with Erik Tomas and The Raceline Radio Network across Canada for the 2019 season,” stated Continental Tire Canada Inc. National Marketing Manager Okan Sen. “Our racing program is critical to our research for building superior street tires for our Global customers. The Raceline Radio Network, with its well established and loyal listener base and 27 years on the air will continue to help boost our brand awareness in North America adding increased racing exposure across Canada,” Sen continued.
“It’s fantastic to have Continental Tire Canada Inc. back on the air with us for the 2019 campaign! Continental has a rich and successful heritage in the sport,” offered Raceline Radio Network anchor and producer Erik Tomas. “SportsCar racing is at the peak of its global popularity. Having Continental Tire continue to sponsor our weekly SportCar report across The Raceline Radio Network sustains the awareness of the Continental brand to more fans and potential customers from coast to coast. And since we also have our seasonal partnership with Continental’s Elite Brand of aftermarket products and their renowned Poly V Drive Belts, this partnership renewal with their tire manufacturing arm will continue to help solidify communication between the divisions,” Tomas added.
The Raceline Radio Network is distributed and marketed by Rogers Communications.
For more information on The Raceline Radio Network:
Erik Tomas: Anchor/Producer/Affiliate and Media Relations.
O: 905-892-0411 C: 289-407-4410
For more information on Continental Tire Canada Inc.:
Nicole Ruggiero, Communications Associate / Associée des Communications
PLT Replacement Canada
Continental Tire Canada, Inc.
6110 Cantay Rd, Mississauga, ON
Canada L5R 3W5
Tel: 905-568-1303 Ext. 7759