Attorney M.K.Spotts compares the presentation of sponsors in NASCAR, Formula One and Indy Car on Memorial Day. A great opportunity to learn how the “major leaguers” activate the sponsorships during the biggest day in the sport. This is a two part article with the second part appearing in the next edition.
Kristin Swartzlander offers information on where teams should be directing their efforts to keep sponsors happy and to gain new sponsors. Some very good ideas as the season reaches the halfway mark.
Former Darlington Raceway PR Director Cathy Elliot shares a great article that shows what NASCAR SELLS, PEOPLE BUY.
Marcie Barlow’s informative article “Engagement” gives readers tips on social media while Joe Verdegan talks about “Race Fans, dirt and asphalt.
And there is a number of articles on recent sponsorship deals, a chart from Joyce Julius that shows who the most mentioned NASCAR drivers are and so much more.
Issue #3 is just off the press and getting a lot of great comments from subscribers and media.
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