In addition the newsletter provides helps, tips and leads that often can be very rewarding as readers continue their sponsorship efforts. The newsletter, with subscribers across the nation and in foreign countries, is in its 31st year of publishing.
The most recent issue of Motorsports Sponsorship Marketing News offers "There Are Two Sides to Every Racing Organization: The Racing Side and the Marketing Side and Both Sides Need to be Run Effectively" written by attorney Michael K. Spotts, Esq.
This is a two part article that is packed with useful information. Scott Pacich writes about Long Term Relationships. Michael Vickers offers "4 Secrets to Communicating with Clarity" and that is also a two-parter. Marcie Barlow chimes in with "Appealing to Millennials."
There is help for the weekly short track racer, the drag racer and others involved in motorsports including those in the "professional" ranks of motorsports.
Saxton pointed out that now is the time to be working on attracting sponsorship for 2016 and beyond. Sponsorship proposals should be in the hands of marketing executives now or very shortly. Businesses are busy putting together their marketing plans for the New Year.
Saxton has announced that subscribers can purchase a one year subscription for just $29.95.
To subscribe telephone 215.752.7797. Visa and MasterCard are accepted. Checks payable to ESC, Inc. can be mailed to 1448 Hollywood Avenue, Langhorne, PA 19047.
Those taking advantage of the special offer will receive copies of the three most recent editions to help them catch up. And a copy of the "Hodgepodge of Tips and Helps in Sponsorship" will also be included.
Ernie Saxton, considered an expert in motorsports sponsorship, pens articles on sponsorship that appear in a variety of publications including Circle Track magazine, National Dragster, Late Model Racer and others. He has more than 40-years of experience in the motorsports industry.
Check out Saxton's website at www.saxtonsponsormarket.com for free sponsorship help articles and a variety of helps that are available for purchase.
From Ernie Saxton Communications