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Pirelli Celebrates 110 Years of Motorsport in Turin

”We arrived in Paris first, only changing two wheels,” went a telegram sent from the French capital in August 1907 by Prince Scipione Borghese, who won the Peking to Paris race at the wheel of a Pirelli-equipped Itala with a huge advantage over his rivals. For that time, on those roads, it was an exceptional result achieved after 16,000 gruelling kilometres that punished drivers, cars and tires. It was also an adventure that brought the public’s attention to the performance and safety of a product that would soon become recognised by the famous Pirelli logo that is now a well-known sight all over the world.

Wednesday, 15 February 2017 16:53 Published in Industry News & Products


Pirelli Claims 'Grand Slam' in Bathurst

@Pirelli •@Bathurst12Hour •Milan, February 8, 2016 – Pirelli has claimed the ‘Grand Slam’ at the Bathurst 12 Hours in Australia: pole position, fastest race lap, and race victory.

Monday, 08 February 2016 13:01 Published in Press Releases


PIRELLI Receives J.D. Power Original Equipment Award For Performance Sport

New York, April 1, 2015 – For the second year in a row, Pirelli has scored highest in the Performance Sport segment in the J.D. Power 2015 Original Equipment Tire Customer Satisfaction StudySM. Pirelli achieved an index score of 693 for the Performance Sport segment in the study, which analyzes consumer satisfaction with original equipment (OE) tires.

Friday, 10 April 2015 14:28 Published in Industry News & Products